ZAGG Santa Cruz
Color, water, and a transparent case engineered into one cohesive launch world.
Client: ZAGG • Role: Senior 3D Designer • Product visualization, lighting, compositing
THE BRIEF
Create a premium campaign system that makes a clear phone case feel vivid, tactile, and unmistakably ownable. The work pairs accurate product rendering with a flexible color-and-water art direction built for launch, retail, and digital placements.
THE APPROACH
Water became the visual language: a material cue for clarity, color, and protection. I developed the product lighting, transparent materials, compositions, and final campaign imagery so every asset could hold together as one recognizable system.
One visual language.
Multiple launch formats.
The final system scales from product-first storefront assets to high-energy launch graphics without losing material clarity. One product, one visual language, multiple campaign formats.